6 Tips For Building a High Quality Blog Following | Social Media Today: "In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity.
Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count."
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